I was watching Leno last night. Blue collar comedian Jeff Foxworthy was on and one of the things he was promoting was his new, signature barbecue sauce. He alluded that someone just approached him with the idea and he liked it. This kind of joint venture happens a lot. And it’s a win-win-win deal … … Read more
Whether you’re an entrepreneurial blogger or a corporate marketer, you need to know that blogging is going through some big changes. The blogs of tomorrow will not look like the blogs of today. This revolution on the web is happening because the internet is changing. There’s more. More video More users More site creators 2 … Read more
Most dogs can teach anyone more about loyalty in 10 minutes than all the classes, workshops, books and gurus on the subject combined. Dogs are intensely loyal. They’re good at it. They know the true secret; it’s unconditional. Because it’s not something you get. It’s something you give. 3 Quick Stories about Customer Loyalty In business, you … Read more
I was helping some friends move a couple weeks ago when another friend blurted out a hilarious one-liner describing her romantic experience with waterbeds … push once, coast for five. You know I love metaphors. And we can use this one to understand the paralyzing effect a small success can have. Picture someone in the … Read more
A deal-breaker is something a customer just can’t get past to make the purchase. If your products and services have too many built-in deal breakers, it could hurt your business. A Deal-Breaker Example I’ve been looking at buying a new laptop recently. I really like the Lenovo T61p. I like as much power as you … Read more
Good business is all about building relationships. You want to KNOW the people you’re doing business with. You want to know that they’re knowledgeable and dependable. You want to know they’re the right supplier for your business or a good customer who pays their bills. Your business is counting on it. Building those relationships involves entertaining … Read more
The standard business cycle lasts about 10 years. There’s also a bigger cycle called the long economic cycle which covers a span of 50 to 60 years. Both these cycles go through a boom, a bust, and a blitz, and at each of these stages there are some great opportunities. The key to making a … Read more
If you’re a motorcycle enthusiast, you’re probably a fan of The Discovery Channel’s hit show American Chopper about the innovative and entertaining crew at OCC. Here’s the catch; the show has a huge following of people who aren’t motorcycle fanatics at all. So the question is, how’d they do that? How did they reach a market … Read more
Our most valuable asset is time. Procrastination is the enemy of time. To tackle it, we have to take Sun Tzu’s advice; “Keep your friends close, and your enemies closer”. So let’s get to know procrastination a little … 1. Noun: Procrastination (pro’krastu’neyshun): To postpone doing what one should be doing. The simple definition tells … Read more
If you’re like me, you’ve flipped through a few books on leadership and business. Well, when it comes to leadership, there’s only one book I couldn’t not buy. And that’s The 21 Irrefutable Laws of Leadership by John C. Maxwell. It’s a great book and the things John teaches should be practiced. So I’ve put … Read more