Archives for October 2008
Effective advertising and marketing leads to sales, and sales lead to building a successful business. That simple equation tells us why successful businesses are always advertising.
Now wouldn’t it be great to get some free advertising to jumpstart your sales?
The Real Secret of Flyer Advertising
We all get flyers in the mail, and most newspapers have a nice collection of them sprinkled in between the pages of the paper. The most common flyers are the ones you see every week; from local home electronics and grocery stores offering up great deals for the week.
Here’s the big secret …
For a lot of people right now, the economy sucks. But for some, it’s a time of great opportunity. And which side of that fence you’re on depends a lot on how you understand the fundamentals.
Let’s get all metaphoric and try to sort it out …
The Lion vs. The Gazelle
So we take a lion and a gazelle and put them in a big fenced-in park. And we wait. One of two things will happen … either the lion eats the gazelle or the lion starves to death.