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Archives for November 2008

12.5 Principles of Sales Greatness from the Little Red Book of Selling

Most business books only teach half of what you need to know to start and run a successful business. And guess what? It’s the wrong half.

That’s right, you can learn how to set up a corporation, how to lease space, track inventory, and all the other things that cost you money in most business books. They teach the “buying” side of business. And very few books have much to say about the “selling” side. And selling is far more important. At least, it is if you want to create a successful business that makes money.

Jeffrey Gitomer’s Little Red Book of Selling IS that other half of business you need to know.

It’s a must-have book for any entrepreneur or business owner. And in it, Jeffrey outlines 12.5 (catchy huh?) principles to help you sell anything. Let’s take a look at them …

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Old School Affiliate Marketing BEFORE The Internet

If you’ve ever looked at ways to make money online, then you’ve probably heard of affiliate marketing. To boil it down; affiliate marketing is delivering internet users through SEO or paid advertising to a merchants website in order to gain a commission on a sale or some other action.

The internet makes it easy, which makes it very competitive … and so, not so easy. But affiliate marketing has been around a long, long time. Long before the internet was in full swing.

Here’s a true story about off-line affiliate marketing I think you’ll find entertaining and educational …

The Drunken Barber

Years ago, I met┬áthis┬ádude who was a hair stylist. I can’t even remember his name but he was really hyper and had a real drinking problem. Just picture “You Don’t Mess with the Zohan” mixed with Mickey Rourke’s character in the movie “Barfly”.

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