Most business books only teach half of what you need to know to start and run a successful business. And guess what? It’s the wrong half.
That’s right, you can learn how to set up a corporation, how to lease space, track inventory, and all the other things that cost you money in most business books. They teach the “buying” side of business. And very few books have much to say about the “selling” side. And selling is far more important. At least, it is if you want to create a successful business that makes money.
Jeffrey Gitomer’s Little Red Book of Selling IS that other half of business you need to know.
It’s a must-have book for any entrepreneur or business owner. And in it, Jeffrey outlines 12.5 (catchy huh?) principles to help you sell anything. Let’s take a look at them …