December 2008 – Zoomstart

I talk a lot about business and entrepreneurship, but sometimes you just need a job. And finding a good one in a “layoff economy” is not always an easy thing. You need strategies that work and you need them now.

To start, you want to keep some essential facts about job hunting and the hiring process in mind:

90% of jobs are not advertised. This is huge, and it means newspaper classifieds, Craigslist, and the big career websites are only telling you about 10% of the jobs out there.
There are 3 gateways to get through. The first is getting your resume looked at, the second is getting an interview, and the third is getting hired. You have to get through all 3 gateways to get the job.
Companies want solutions to problems. A lot of times, a company will advertise a position but end up not hiring. They end up finding another solution because they don’t just want a warm body; they want a solution to a specific problem.

Just understanding these key points is critical to your job hunting strategy. It tells you where to look for a job, and how to present yourself for maximum results. So put these 5 strategies to work and let me know how your job hunt goes …

Barack Obama’s email list is worth half a billion dollars. Do I have your attention yet?

Every business needs to have a web strategy, and every web strategy needs to incorporate list building and email marketing. If you don’t, you’re missing a massive opportunity to engage and interact with your users … and to sell, presell, upsell, cross sell, and turn one time customers into repeat customers. You need a list.

In fact, good list building and email marketing is responsible for the lion’s share of online profits made by many Fortune 500 companies, web-trepreneurs, and affiliate marketers. It’s extremely powerful. In fact “list marketing” is so powerful that it takes shape in many forms; telemarketing, fax marketing, and direct mail marketing as well as email marketing.

Isn’t it just spam? The difference between spam and good email marketing is this: permission. It’s permission-based marketing when you ask users to subscribe and give them the option not to. And when your users can unsubscribe at any time, quickly and easily. And when you provide great value that fulfills their expectations.

Then, it’s a trusted connection. And it can be the foundation to a multi-million dollar business.

So to help you put your list building and email marketing strategy together, here’s a … well, a list … of resources where you can find the tools, software solutions, and strategies for building your lists and launching your email marketing campaigns …

5 Great Job Hunting Strategies that Will Get You Hired

The Complete Guide to List Building and Email Marketing