Some people are good at “this”. Other people are good at “that”.
Your personality should fit the needs of the business you’re in. There are some personality traits that are well suited for most businesses in general. But some business ventures require certain personality traits to really solidify success.
And some, just require “personality“.
Some Horses, A Carriage, And A Whole Lot Of Personality
Last summer I was at a party and I met a woman who had just moved into town. She was a natural conversationalist, very friendly, and very outgoing. She had just recently moved here from a small tourist town and told me about her business there, her success, and what happened after she left.
She had run her own carriage tour business. There were three such businesses in the town and she was very happy that hers had been the most successful of the three. She was always booked solid, and she didn’t achieve that by having the cheapest rates. She did it by being the best tour guide.
She couldn’t bring her horses or her business here when she left so she sold the business to a man who had wanted to buy it from her for a while. She stayed on and worked with him for about a month before she left to help him get up and running.
But something was missing. And after leaving and then stopping in a couple months later, she found that the business was floundering. The problem? Personality.
The man she sold the business to wasn’t as outgoing or as engaging with the customers as she was. I guess he didn’t have the whole “Spokesmodel” thing going on.
Now this isn’t to say that he couldn’t be quite successful in another business. But whether he didn’t have the passion to talk about all the little town’s sights day after day, or he just wasn’t a charismatic tourguide, he didn’t fit the business. And the business didn’t fit him.
Every business has it’s needs. So does every business owner. When the business and the owner fill each other’s needs, the result is success.
What does your business need from you? What do you need from it?