Everyone Loves an Underdog
Maybe your business is up against heavy competition. You’re not the biggest. Or the most well known. And you don’t have the cheapest prices. But you know that if people compared apples to apples, they’d see that you’re the best. And still, everywhere you look, the chips are stacked up against you. Every day you’re fighting an upstream battle.
That means you’re the underdog. And that’s a good place to be as long as you remember who you are and why everybody loves an underdog.
Here’s why everybody loves you …
- You’re scrappy. You’re always up for a little friendly competition. It’s an opportunity to learn and exercise your assets and abilities. You’ll chase the cat up a tree every chance you get. But you do it with a great sense of fair play. I mean hey, you’d never actually hurt the cat.
- You’re fun. Maybe it’s your ability to innovate. After all, who else can spend hours having the greatest of fun with a stick? Your tail is always wagging. Every day is a great day and everything is always new and exciting.
- You’re a best friend. Customer service matters. You’d never bite the hand that feeds you and you’re always willing to shake-a-paw or fetch a pair of slippers. Loyalty is something that just seems to come naturally.
- You always do your best. You’re always off and running. And no matter how futile the effort is to gain traction on a hardwood floor … you just don’t stop until you do.
The big dog is not always the best dog. But everyone loves the underdog. And underdogs that stay true to their roots do very, very well.
Go get ‘em Rover.