Whether you’re the CEO or an entrepreneur, one thing is always clear. You’ve got a lot of hats to wear. Out of all those hats, there’s one that defines the core of what leadership really is.
That’s right, you’re an inventor.
As an inventor you craft a vision, and then you make it happen. You might be doing all the heavy lifting yourself or you might be directing the execution of your vision. But that’s just a matter of scale.
The reason that a leader has to be an inventor is because it’s your job to define what it is you do as a company and how you do it. You’re writing the playbook. You’re mixing the formula.
Inventing Is In The ‘How’ You Do It
Whether you’re reacting to find a solution to a problem, or taking action to venture into new territory; what makes it unique, is how you do it. Anything you can do can always be done better. How much better, depends on how inventive you get.
Innovation is the key. Innovation is what differentiates you in the market. It’s not the fact that you cut costs, raised income or brought in new revenue streams that’s important. That’s business 101. It’s how you did it. And that, is vision.
Sure. There’s no point in reinventing the wheel. To build a good solid business, all you have to do is follow the “best practices” of business, right? Yes. And that’s leadership. Nothing wrong with it. But vision. Inventing. That’s not just leadership, it’s great leadership.
What Great Inventing Achieves
There are 2 things you want to acheive when you put your inventing hat on:
- Solve fundamental problems. There are a lot of short-term bandaid solutions to problems that become long term crutches. This happens when you treat the symptom of the problem instead of finding a cure for the actual problem. Great inventing gets to the root of a problem and solves it without creating new problems.
- Change the way the people do things. And for the better. You’re making the act of doing something better, faster, smarter, easier, cooler. The results of great inventing are best described with words that end in “er”.
The thing is, when you’re not inventing, you’re following what someone else already invented. And you get what they got out of it. No more, no less.
Inventing is your best chance to create zoom. To get more out of something. To take it further, faster. And create amazing solutions that change the way people do things. It takes creativity. It takes vision.
But hey, somebody has to invent this stuff.