Mark Gungor is a very good lecturer and very funny. In this video he illustrates the difference between how men think vs. how women think.
It’s really important to think about gender when you’re building a marketing campaign. Most products and services have a very specific demographic that’s either male or female. And your marketing has to appeal to the gender you’re selling to.
For example, pink and fluffy power tools … probably not a big seller.
Mark makes some important points that every marketer should take note of. When you’re marketing to men, keep it simple. Very simple. Show them how your product fixes a problem. When you’re marketing to women, build a connection; connect your product to other things in their lives. Lots of other things.
Very funny and entertaining. And insightful.