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	<title>Comments on: How to BUY a Great Business instead of Starting One</title>
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	<link>http://www.zoomstart.com/how-to-buy-a-business-instead-of-starting-one/</link>
	<description>Start Something</description>
	<pubDate>Thu, 04 Dec 2008 03:37:33 +0000</pubDate>
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		<title>By: Shane</title>
		<link>http://www.zoomstart.com/how-to-buy-a-business-instead-of-starting-one/#comment-1286</link>
		<dc:creator>Shane</dc:creator>
		<pubDate>Sun, 15 Jul 2007 18:38:52 +0000</pubDate>
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		<description>Hi Dan,

Branding is very important. That's why it's a very important asset that needs to be considered when your're buying a company or even just its assets.

There are a lot of very successful business people that buy companies rather than starting them. Fitting a company to the people is also very important. That's why during the due diligance, you really want to figure out what you can bring to the business. If you can bring passion, expertise, and most important, new sales leads, then you're on the right track.

Professionals look at a lot of companies, and they only buy the ones that they can take to the next level. A big part of that is generating some sales interest from their network before thay actually buy the business. That way they can ramp up to positive cash flow relatively quickly.</description>
		<content:encoded><![CDATA[<p>Hi Dan,</p>
<p>Branding is very important. That&#8217;s why it&#8217;s a very important asset that needs to be considered when your&#8217;re buying a company or even just its assets.</p>
<p>There are a lot of very successful business people that buy companies rather than starting them. Fitting a company to the people is also very important. That&#8217;s why during the due diligance, you really want to figure out what you can bring to the business. If you can bring passion, expertise, and most important, new sales leads, then you&#8217;re on the right track.</p>
<p>Professionals look at a lot of companies, and they only buy the ones that they can take to the next level. A big part of that is generating some sales interest from their network before thay actually buy the business. That way they can ramp up to positive cash flow relatively quickly.</p>
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		<title>By: Dan Schawbel</title>
		<link>http://www.zoomstart.com/how-to-buy-a-business-instead-of-starting-one/#comment-1278</link>
		<dc:creator>Dan Schawbel</dc:creator>
		<pubDate>Fri, 13 Jul 2007 12:26:00 +0000</pubDate>
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		<description>I think a challenge is branding.  If your personal brand doesn't match up with the corporation you're purchasing, you may lost interest over time.  Starting a fresh new company is better for longevity and happiness.</description>
		<content:encoded><![CDATA[<p>I think a challenge is branding.  If your personal brand doesn&#8217;t match up with the corporation you&#8217;re purchasing, you may lost interest over time.  Starting a fresh new company is better for longevity and happiness.</p>
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