Comments on: How to Capture Someone Else’s Market http://www.zoomstart.com/how-to-capture-someone-elses-market/ Start Something Thu, 04 Dec 2008 05:39:25 +0000 http://wordpress.org/?v=2.6.1 By: Shane http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1689 Shane Sun, 19 Aug 2007 08:48:14 +0000 http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1689 Gregg, It's difficult to overcome a negative message. That's why politicians use negative campaigning so much. Of course the message also hurts the messenger which is why they distance themselves from it by using third parties to spread the bad word. Gregg,

It’s difficult to overcome a negative message. That’s why politicians use negative campaigning so much. Of course the message also hurts the messenger which is why they distance themselves from it by using third parties to spread the bad word.

]]> By: Gregg Hawkins http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1681 Gregg Hawkins Sun, 19 Aug 2007 01:35:20 +0000 http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1681 I've seen the show a few times, not that interested! However, I do agree with you that they've captured a wider market because they use stories to build their motorcycles. Viral marketing is great, as long as it's positive! I think my marketing professor said that to make up for 1 person's negative message it takes 8 positive messages to make up for that 1. -Gregg I’ve seen the show a few times, not that interested! However, I do agree with you that they’ve captured a wider market because they use stories to build their motorcycles.

Viral marketing is great, as long as it’s positive! I think my marketing professor said that to make up for 1 person’s negative message it takes 8 positive messages to make up for that 1.

-Gregg

]]> By: Shane http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1670 Shane Sat, 18 Aug 2007 09:06:52 +0000 http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1670 Hey Jon, I've seen a couple street teams at work; they can be very effective. It's definitely the kind of marketing push that needs a simple, catchy message that the team can rally around AND market to others. A classic one for bands is "Hey we're shooting a live music video down the street. Come check it out! Get into the club for free!". I've run into that a couple times just walking down the street. Hey Jon,

I’ve seen a couple street teams at work; they can be very effective. It’s definitely the kind of marketing push that needs a simple, catchy message that the team can rally around AND market to others.

A classic one for bands is “Hey we’re shooting a live music video down the street. Come check it out! Get into the club for free!”. I’ve run into that a couple times just walking down the street.

]]> By: Jon - FreelanceFolder http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1667 Jon - FreelanceFolder Sat, 18 Aug 2007 07:35:50 +0000 http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1667 Make think of a "street team" for a band (we're working on that at the moment), it's true, it's the most powerful marketing tool you/your company can have (or that a band can have) ;) Make think of a “street team” for a band (we’re working on that at the moment), it’s true, it’s the most powerful marketing tool you/your company can have (or that a band can have) ;)

]]> By: Shane http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1657 Shane Fri, 17 Aug 2007 22:32:57 +0000 http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1657 Absolutely Josh. And the number of advocates you can create is directly related to how easily your message translates into different demographics. Absolutely Josh.

And the number of advocates you can create is directly related to how easily your message translates into different demographics.

]]> By: Josh Mullineaux http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1648 Josh Mullineaux Fri, 17 Aug 2007 08:29:30 +0000 http://www.zoomstart.com/how-to-capture-someone-elses-market/#comment-1648 Awesome post. Creating advocates for your company can be one of the best marketing tools around! Awesome post. Creating advocates for your company can be one of the best marketing tools around!

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