Comments on: “Look Before You Leap” Test Marketing http://www.zoomstart.com/look-before-you-leap-test-marketing/ Start Something Thu, 04 Dec 2008 05:05:10 +0000 http://wordpress.org/?v=2.6.1 By: Shane http://www.zoomstart.com/look-before-you-leap-test-marketing/#comment-2264 Shane Mon, 05 Nov 2007 23:29:25 +0000 http://www.zoomstart.com/look-before-you-leap-test-marketing/#comment-2264 <p>Hey Nic,</p> <p>Talking to people directly is a great way to get some feedback for a product. You get to see what people like and what they don't. You get to see the improvements "they'd" make. That kind of test marketing is critical for a bricks & mortar product where one little tweak to it based on consumer feedback could mean the difference between success and failure.</p> <p>The method I'm talking about directly relates to products and niches online. It's especially powerful in that arena because you can test a lot of ideas very inexpensively and get a feel for what will work on the web. </p> <p>It could be used for more traditional consumer products as well, but I don't think the feedback would be as valuable. At least not without some cost because then your goal is to get survey info rather than ad clicks so you can't recoup your expenses easily without some kind of sponsorship.</p> Hey Nic,

Talking to people directly is a great way to get some feedback for a product. You get to see what people like and what they don’t. You get to see the improvements “they’d” make. That kind of test marketing is critical for a bricks & mortar product where one little tweak to it based on consumer feedback could mean the difference between success and failure.

The method I’m talking about directly relates to products and niches online. It’s especially powerful in that arena because you can test a lot of ideas very inexpensively and get a feel for what will work on the web.

It could be used for more traditional consumer products as well, but I don’t think the feedback would be as valuable. At least not without some cost because then your goal is to get survey info rather than ad clicks so you can’t recoup your expenses easily without some kind of sponsorship.

]]> By: Nic Darling http://www.zoomstart.com/look-before-you-leap-test-marketing/#comment-2260 Nic Darling Mon, 05 Nov 2007 19:49:25 +0000 http://www.zoomstart.com/look-before-you-leap-test-marketing/#comment-2260 Prior to building, launching and marketing our product we did some old fashioned work which we found both effective and encouraging. We made a few thousand phone calls into our test market to judge the need for a solution like the one we had in mind. Combined with a few dozen face to face visits, we developed a strong base to jump from and actually gathered information that helped us focus the concept prior to launch. While I like your idea for a low cost method of testing the web response to a potential product, I also think there is still some value in the old fashioned research. There is some cost involved, but in the long run it can save you a fortune. Prior to building, launching and marketing our product we did some old fashioned work which we found both effective and encouraging. We made a few thousand phone calls into our test market to judge the need for a solution like the one we had in mind. Combined with a few dozen face to face visits, we developed a strong base to jump from and actually gathered information that helped us focus the concept prior to launch.

While I like your idea for a low cost method of testing the web response to a potential product, I also think there is still some value in the old fashioned research. There is some cost involved, but in the long run it can save you a fortune.

]]> By: Trip Around the Blogosphere 10-21-2007 | Pajama Professional http://www.zoomstart.com/look-before-you-leap-test-marketing/#comment-2117 Trip Around the Blogosphere 10-21-2007 | Pajama Professional Sun, 21 Oct 2007 18:19:11 +0000 http://www.zoomstart.com/look-before-you-leap-test-marketing/#comment-2117 [...] but the rest of the world might find it utterly boring. Zoomstart shows you how to perform some “Look Before You Leap” Test Marketing to make sure you actually have a crowd-pleaser before you open your wallet too [...] [...] but the rest of the world might find it utterly boring. Zoomstart shows you how to perform some “Look Before You Leap” Test Marketing to make sure you actually have a crowd-pleaser before you open your wallet too [...]

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