Is Visa Stock Still Worth Buying?

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Visa Stock

I get a fair amount of traffic to my post on Visa Stock. And it’s clear by the search terms that a lot of people are wondering ‘Should I buy Visa’?

If you got in on the IPO at $44, you’re a pretty happy camper. Even if you got in on opening day at around $60 it’s still a pretty sweet deal. But what about now? As the price continues to rise?

Hindsight is Not 20/20

You know how people buy lottery tickets and they’re just one number out from winning a couple grand. “Ohhh, I had 42 instead of 43”.

Well, you could have had 10 or 7 or 22 and you’re just as far away from 43 as you are with the number 42. A different ball came down the chute. Period.

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Huashan Teahouse Hike … Not Your Average Stroll in the Park

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A friend emailed me these pictures of the hiking route up to the Huashan Teahouse in China. It’s your typical viral-entertainment email … but the pics tell a pretty cool story and I like hiking and other mountain sports so check this out …

1. First, you’ve got to get to where you’re going. Pretty cool, and yes, I’m one of those people that jumps up and down on trams …

Huashan Teahouse 1

2. Next, walk the plank. Luckily there are some chains anchored to the wall for you to hang on to … so it’s not scary at all …

Huashan Teahouse 2

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7 Ways to Get Your Entrepreneurial Brain Unstuck

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The real hurtle is that in business, and in life, we’re often confined to operating within certain constraints. It’s called being “normal”. People will tell you to think outside the box, but when it comes to actually stepping outside that box … Radical change requires radical action. It’s time to push your keyboard to the … Read more

Business: Take Advantage of the Trickle Effect

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Stormy Weather

Good times and bad times start at the top, and then the effects “trickle down” to small businesses and regular people.

Right now, we’re seeing the trickle down effect from a bursting property bubble and mile-high piles of consumer and government debt. So what’s the best way to deal with that?

Well, trickle “up” of course.

First, The Vicious Trickle Down Cycle

Because of the property price implosion, a lot of things are happening:

  • Lumber mills are shutting down temporarily or even for good
  • Companies like Linens & Things are filing for Chapter 11 bankruptcy protection
  • Many large companies are laying off thousands of employees

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“Google Share Price Plunges 80% …”

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Google Stock

Could it actually happen? Read on …

Google invests in (or buys) a lot of very innovative web projects; YouTube, Firefox, Android, and many more. And their share of search engine traffic is growing. It’s not inaccurate to describe Google as unassailable, even in the face of controversy.

All Roads Lead to AdWords

But despite all the innovation they’ve brought to the web, from a business perspective, they’ve often been described as a one trick pony.

And the trick is called AdWords.

It’s the only thing they’ve ever made serious money at, and serious money they do make. And this is where the problem lies. AdWords is a pinch point. Damage AdWords and you damage all that Google is.

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If You Want to be The King … Do What The Kings Do

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Elvis

The very nature of being an entrepreneur means you’re taking a bit of a shot in the dark with your business idea. You’re blazing a new trail. Going where (hopefully) no one else has gone before.

But you can make your startup a whole lot easier by following someone else’s trail in the beginning.

You Gotta Be a Prince Before You Become King

In the end, it’s that new territory that you discover and conquer that will make you the king in your industry. But you’ve got to start somewhere, and the best place to start is to follow the current kings around and learn from them.

No matter what you’re selling; products, services, affiliate marketing … there are already people and companies out there making an absolute killing in the market. Some of them spend millions of dollars develping packaging that sells, ad copy that stops you in your tracks, and websites that convert into sales.

Take advantage of that.

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Beggars Banquet Marketing

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Rolling Stones Tongue

We’re going to travel back in time today … all the way back to 1968 and the release of the album “Beggars Banquet” by The Rolling Stones.

Why? To understand a little bit more about sales and marketing. You see, when something like a song becomes a classic, there’s a very good reason why. It’s because it strikes a chord with us. It tells a story. Imparts great knowledge.

It contains ideas that fit neatly into the collective consciousness.

Finding Success in Success

The formula goes like this: It takes a certain mindset to be successful (and The Rolling Stones have been very successful). And so, anything that comes out of a successful person’s mind has the great potential to create more success.

Knowing that, I’m going to take the first four lines of the song “Sympathy for the Devil”, and apply them to sales and marketing …

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Trader Tom … Quick 50 on Bear Stearns Stock

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Wall Street

Always remember: Smart people make money when times are good. Rich people make money when times are bad.

It’s pretty much all people have been talking about; Bear Stearns, the fifth largest investment bank in the U.S., whose stock was up at $160 last year, got blown out in a firesale deal to JP Morgan for $2 a share.

Playing the Patience Game

A lot of people that get into trading stocks jump in, buy a bunch of stocks, and then sit and watch the ticker hoping for the best. Or, they get into the game because they’re girlfriends’ second cousin’s husband is a trader and gave them a (not so) hot tip.

The smart way to play is to follow some basic “market truths” and exercise the patience you need to jump on the smart opportunities. Here’s a quick list of what to look for:

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Made To Stick … 6 Ways in 6 Days to Make Your Ideas Sticky

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Made to Stick

No matter what you’re doing – communication, networking, and having the ability to “sell it” is key to success. Your ideas, discussions, speeches, ramblings, sales pitches; they all have to have an impact. They have to stick.

Well, Chip Heath and Dan Heath wrote the authoritive book on the subject. It’s called Made to Stick: Why Some Ideas Survive and Others Die. In the book, they map out 6 principles for making your ideas stick and it’s filled with great stories, real experiences, urban legends; the works.

So here’s a 6 day challenge for you. Take the principles from Made to Stick and concentrate on one of them each day; throughout the day. Whatever you’ve got to say, write, or convey to others, use the principles to do it and make your ideas stick …

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Forget Loss Leaders; Profit is Non-Negotiable

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Tug-of-war

The idea behind a loss-leader is that you sell something super cheap; in fact it’s such a deal that you lose money on every unit you sell. The idea behind this is to get customers in the door and it’s the other items they buy while they’re there that make you money.

And of course, customers love the idea of flaunting the deal they got at an obvious loss leader price. Loss leaders used to be quite popular. And promoting something like it is one is still really popular. But usually they’re not loss leaders at all …

The Business Landscape Has Changed

The first thing that most businesses have come to understand is that selling loss leaders doesn’t necessarily mean you’ll get any other business from a customer. This is especially true in business-to-business deals. And bringing on a loss leader doesn’t mean you’ll keep a contract you already have or that you won’t get the deal in the first place if you don’t take the hit.

This is partly why most successful businesses don’t sell loss leaders any more. There’s just no money in it.

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