Comments on: High Concept Marketing: Sell it in a Sentence http://www.zoomstart.com/sell-it-with-a-sentence-marketing/ Create Some Zoom Thu, 22 Jul 2010 10:07:09 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Akash http://www.zoomstart.com/sell-it-with-a-sentence-marketing/comment-page-1/#comment-35725 Akash Fri, 24 Jul 2009 18:29:27 +0000 http://www.zoomstart.com/sell-it-with-a-sentence-marketing/#comment-35725 Brilliant stuff, small but great info that's what you call an awesome blog post....Thanks for sharing. Brilliant stuff, small but great info that’s what you call an awesome blog post….Thanks for sharing.

]]> By: The Next Big Investment Wave - Zoomstart http://www.zoomstart.com/sell-it-with-a-sentence-marketing/comment-page-1/#comment-5330 The Next Big Investment Wave - Zoomstart Tue, 20 May 2008 04:49:12 +0000 http://www.zoomstart.com/sell-it-with-a-sentence-marketing/#comment-5330 [...] you don’t understand how they make money, gravitate towards something you have a better understanding of. It’ll help you sort the winners from the losers a lot [...] [...] you don’t understand how they make money, gravitate towards something you have a better understanding of. It’ll help you sort the winners from the losers a lot [...]

]]> By: Made To Stick … 6 Ways in 6 Days to Make Your Ideas Sticky - Zoomstart http://www.zoomstart.com/sell-it-with-a-sentence-marketing/comment-page-1/#comment-4607 Made To Stick … 6 Ways in 6 Days to Make Your Ideas Sticky - Zoomstart Sat, 15 Mar 2008 05:03:04 +0000 http://www.zoomstart.com/sell-it-with-a-sentence-marketing/#comment-4607 [...] Simple. An idea has to be simple if it’s going to stick. People have to be able to understand it, focus on it, and relate it to things they already know. Simple ideas are short and sweet; they get past the confusion and right to the core of what you’re saying. Sell it in a sentence. [...] [...] Simple. An idea has to be simple if it’s going to stick. People have to be able to understand it, focus on it, and relate it to things they already know. Simple ideas are short and sweet; they get past the confusion and right to the core of what you’re saying. Sell it in a sentence. [...]

]]> By: Shane http://www.zoomstart.com/sell-it-with-a-sentence-marketing/comment-page-1/#comment-4397 Shane Tue, 04 Mar 2008 02:14:35 +0000 http://www.zoomstart.com/sell-it-with-a-sentence-marketing/#comment-4397 Hey Percy, Personally I don't like cheap business cards either. I prefer the heavier ones (16pt card stock). When it comes to picking the right phrase ... that can be tough. Using a metaphor that people can already relate can be really helpful; that was the power of "jaws on paws" ... people already related Jaws with horror + success at the box office. Another great sales slogan is "One stop shop". It's an old one and well used but I know people employing it with great success today. They offer a lot of related services and one-stop-shop tells people that they do everything. Hey Percy,

Personally I don’t like cheap business cards either. I prefer the heavier ones (16pt card stock). When it comes to picking the right phrase … that can be tough. Using a metaphor that people can already relate can be really helpful; that was the power of “jaws on paws” … people already related Jaws with horror + success at the box office.

Another great sales slogan is “One stop shop”. It’s an old one and well used but I know people employing it with great success today. They offer a lot of related services and one-stop-shop tells people that they do everything.

]]> By: Percy http://www.zoomstart.com/sell-it-with-a-sentence-marketing/comment-page-1/#comment-4396 Percy Tue, 04 Mar 2008 01:06:12 +0000 http://www.zoomstart.com/sell-it-with-a-sentence-marketing/#comment-4396 I'm never really sure how to pick the right phrase. I always feel like I'm leaving too much out. I struggle with business cards too. I can't use the cheap vistaprint type online deals because I want 2 phone, fax, email, url, slogan and they don't allow it. I just need to leave more out I guess but it's hard for me. I’m never really sure how to pick the right phrase. I always feel like I’m leaving too much out. I struggle with business cards too. I can’t use the cheap vistaprint type online deals because I want 2 phone, fax, email, url, slogan and they don’t allow it. I just need to leave more out I guess but it’s hard for me.

]]> By: Shane http://www.zoomstart.com/sell-it-with-a-sentence-marketing/comment-page-1/#comment-4327 Shane Fri, 29 Feb 2008 18:12:51 +0000 http://www.zoomstart.com/sell-it-with-a-sentence-marketing/#comment-4327 Hey Jamie, Great correlation. I'm kind of experiencing less-is-more design focus now. Since I simplified my blog theme, "Subscribe to Zoomstart" is speaking a lot louder than it was and that's produced a jump from 200 to just about 300 subscribers in the last couple weeks. Hey Jamie,

Great correlation. I’m kind of experiencing less-is-more design focus now. Since I simplified my blog theme, “Subscribe to Zoomstart” is speaking a lot louder than it was and that’s produced a jump from 200 to just about 300 subscribers in the last couple weeks.

]]> By: JamieO http://www.zoomstart.com/sell-it-with-a-sentence-marketing/comment-page-1/#comment-4322 JamieO Fri, 29 Feb 2008 12:36:32 +0000 http://www.zoomstart.com/sell-it-with-a-sentence-marketing/#comment-4322 Say more by saying less! The design philosophy concept for this is to use whitespace to draw the focus to what content you do have on the page. The opposite disease, which I struggle with occasionally is to be <a href="http://www.urbandictionary.com/define.php?term=typeractive" rel="nofollow">typeractive</a>. Say more by saying less! The design philosophy concept for this is to use whitespace to draw the focus to what content you do have on the page.

The opposite disease, which I struggle with occasionally is to be typeractive.

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