Comments on: The Devil’s In The Details Of The Deal http://www.zoomstart.com/the-details-of-the-deal/ Create Some Zoom Mon, 22 Aug 2011 08:14:38 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Shane http://www.zoomstart.com/the-details-of-the-deal/comment-page-1/#comment-563 Shane Tue, 08 May 2007 23:18:29 +0000 http://www.zoomstart.com/2007/05/08/the-details-of-the-deal/#comment-563 It's a great fable. I heard it a long time ago and it's one that's always stuck with me because of how powerfully the numbers add up so quickly. Martin, I don't know too much about link exchanges. I tend to stay away from them for the simple reason that I think it's too easy to get wrapped in that stuff and forget about building good content and getting out and networking. Scot, Potential is really. It's the future. And you change the future outcome as long as you know what you need to do. We did the deal, not because we thought it would be profitable, but because of the branding exposure. In a sense, we saw it as a marketing cost, which is always controversial. We thought there'd be a small jump in volume, but never figured it'd be enough to turn it into such a great deal. Hey Gregg, Co-branding can be a great thing. In one sense, that deal watered down (no pun intended) our brand because we shared the stage with another one. But their ability to get it out there is what helped us both in the end. It’s a great fable. I heard it a long time ago and it’s one that’s always stuck with me because of how powerfully the numbers add up so quickly.

Martin,

I don’t know too much about link exchanges. I tend to stay away from them for the simple reason that I think it’s too easy to get wrapped in that stuff and forget about building good content and getting out and networking.

Scot,

Potential is really. It’s the future. And you change the future outcome as long as you know what you need to do.

We did the deal, not because we thought it would be profitable, but because of the branding exposure. In a sense, we saw it as a marketing cost, which is always controversial. We thought there’d be a small jump in volume, but never figured it’d be enough to turn it into such a great deal.

Hey Gregg,

Co-branding can be a great thing. In one sense, that deal watered down (no pun intended) our brand because we shared the stage with another one. But their ability to get it out there is what helped us both in the end.

]]> By: Business Twins http://www.zoomstart.com/the-details-of-the-deal/comment-page-1/#comment-559 Business Twins Tue, 08 May 2007 20:59:03 +0000 http://www.zoomstart.com/2007/05/08/the-details-of-the-deal/#comment-559 I hadn't heard of that fable before...Great one indeed. I can see why the co branding worked, the company had a brand to protect, and wanted to promote it just like any of their products! I hadn’t heard of that fable before…Great one indeed.

I can see why the co branding worked, the company had a brand to protect, and wanted to promote it just like any of their products!

]]> By: Scot Smith http://www.zoomstart.com/the-details-of-the-deal/comment-page-1/#comment-558 Scot Smith Tue, 08 May 2007 16:40:45 +0000 http://www.zoomstart.com/2007/05/08/the-details-of-the-deal/#comment-558 That is a great fable that I'd never heard before, Shane. Exponential growth is a very powerful thing. I have to agree with Martin. Potential is more important than state, in my opinion. You can always do some research and see growth-- but things like your water story are hard to estimate. A lot of that business deal must've relied solely on trust. Trust their representative instilled in you that they would come through. And you saw some sort of potential or you wouldn't have made the deal. -- Scot That is a great fable that I’d never heard before, Shane. Exponential growth is a very powerful thing.

I have to agree with Martin. Potential is more important than state, in my opinion. You can always do some research and see growth– but things like your water story are hard to estimate. A lot of that business deal must’ve relied solely on trust. Trust their representative instilled in you that they would come through. And you saw some sort of potential or you wouldn’t have made the deal.

– Scot

]]> By: Community Building Blog http://www.zoomstart.com/the-details-of-the-deal/comment-page-1/#comment-557 Community Building Blog Tue, 08 May 2007 16:33:18 +0000 http://www.zoomstart.com/2007/05/08/the-details-of-the-deal/#comment-557 I love the fable! I had never heard of it before, but you are dead right that the key is always in the detail. We don't always see the full benefits of a deal or agreement until it actually happens. On a much smaller scale to the example you mention, I consider many potential link exchanges online to be flawed. Many people will reject a link exchange with a site that is less popular because they think they will not benefit from the exchange. Very few sites in this position actually consider the potential future growth of the site they have just turned down a link exchange with - a detail that is almost always overlooked (in my opinion). Imagine turning down a link with Google when they first launched because your site was pulling in 50,000 visitors per day. Boy, you would have ended up regretting that decision eh?!? - Martin Reed I love the fable! I had never heard of it before, but you are dead right that the key is always in the detail. We don’t always see the full benefits of a deal or agreement until it actually happens.

On a much smaller scale to the example you mention, I consider many potential link exchanges online to be flawed. Many people will reject a link exchange with a site that is less popular because they think they will not benefit from the exchange.

Very few sites in this position actually consider the potential future growth of the site they have just turned down a link exchange with – a detail that is almost always overlooked (in my opinion).

Imagine turning down a link with Google when they first launched because your site was pulling in 50,000 visitors per day. Boy, you would have ended up regretting that decision eh?!?

- Martin Reed

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