The Entrepreneurs Action Toolkit: Turning Lemons into Lemonade
Entrepreneurs rarely have a solid business plan. They fly blind and frequently jump into things they know very little about.
That’s true. It’s also necessary.
Entrepreneurship is Vision
To be an entrepreneur, you have to take above-average risks. The risk comes from venturing into uncharted territory, and while sometimes that territory is only new to you, other times it’s truly unique. It’s new to everybody.
To take the risk, you have to see an opportunity where others see none. You have to see a tall refreshing glass of lemonade when everyone else just sees a piece of sour fruit. The opportunity is everything. You figure out how to buy lemons, how to make lemonade, and how to sell it as you go.
An Action Toolkit for Entrepreneurs
Ideas need action or else they just stay ideas. With some business savvy and some actionable strategies, you can get your vision rolling and keep it rolling in the right direction …
- Be unstoppable. There are a hundred hurdles to jump just to get started. Everything from procrastination to being surrounded by people who love your lemonade idea, but don’t believe it’s possible. Stoke the fires every day and keep your momentum going. The best question to ask is “how can we take it further”? Answer that question every day with action.
- Sell early. Pre-sell … you see ads selling condos all the time for places where they haven’t even broken ground to start construction. Selling before you purchase gets you in tune with your market and gets you to profitability better than anything else can. It bankrolls your business.
- Keep on keeping it simple. Every great business idea starts out as a simple, kick-ass, visionary marvel. And every day after that adds another complication. A big threat is trying to be too many things to too many people which happens when you try to capture a dollar here and a dollar there to force profitability. Evolve and expand but keep it simple every step of the way.
- Never flog a dead horse. As much courage as it takes to take the risk in the first place, you need even more to admit defeat and jump off a sinking ship before you go down with it. Pride is not a good friend. This is fight or flight, and when you can’t win the fight, the only way to live to fight another day is to get outta there. There are always other ideas and other opportunities.
Lemonade doesn’t grow on trees.
But if you’re willing to climb the tree to get the lemons, it sure does taste good on a hot summer afternoon.