Comments on: Top Branded Companies: The Perfect Plan http://www.zoomstart.com/the-perfect-plan/ Start Something Thu, 04 Dec 2008 03:57:31 +0000 http://wordpress.org/?v=2.6.1 By: Shane http://www.zoomstart.com/the-perfect-plan/#comment-873 Shane Fri, 25 May 2007 05:23:26 +0000 http://www.zoomstart.com/2007/05/24/the-perfect-plan/#comment-873 Hey Robin, The Swatch figure is pretty high. It's hard to know what might be lumped into that figure. A lot of public companies try and hide their exact expenditures ... there's already so much information available about them to competitors. Eggs. That's a great analogy! If no one sees it, it might as well not exist. It always staggers me; the number of companies that spend huge money on development and infrastructure, and then see sales and marketing expenses as unnecessary and frivolous. Hey Robin,

The Swatch figure is pretty high. It’s hard to know what might be lumped into that figure. A lot of public companies try and hide their exact expenditures … there’s already so much information available about them to competitors.

Eggs. That’s a great analogy! If no one sees it, it might as well not exist. It always staggers me; the number of companies that spend huge money on development and infrastructure, and then see sales and marketing expenses as unnecessary and frivolous.

]]> By: Robin Bal http://www.zoomstart.com/the-perfect-plan/#comment-871 Robin Bal Fri, 25 May 2007 05:07:30 +0000 http://www.zoomstart.com/2007/05/24/the-perfect-plan/#comment-871 As a child once I had asked my Dad as to why companies waste such a lot of money on sales and marketing, a good product would sell anyway, little knowing at that time that I was going to be a sales person all my life...lol. Dad answered saying " a fish lays thousands of eggs and no one ever comes to know of it, a hen on the other hand lays one egg and the whole neighborhood gets to know about it" he continued " most companies are capable so designing good products but it takes a lot of sales and marketing to get it off the shelf". That made sense. Most of the top brands anywhere in the world are the highest spenders on advertising and as I always mention, equally important is the after sales support. I would never touch a compaq (compuke) or hp again. I was a little surprised by Swatch figures though, 50.9%. Good post mate, take care and cheers. As a child once I had asked my Dad as to why companies waste such a lot of money on sales and marketing, a good product would sell anyway, little knowing at that time that I was going to be a sales person all my life…lol. Dad answered saying ” a fish lays thousands of eggs and no one ever comes to know of it, a hen on the other hand lays one egg and the whole neighborhood gets to know about it” he continued ” most companies are capable so designing good products but it takes a lot of sales and marketing to get it off the shelf”. That made sense.

Most of the top brands anywhere in the world are the highest spenders on advertising and as I always mention, equally important is the after sales support. I would never touch a compaq (compuke) or hp again.

I was a little surprised by Swatch figures though, 50.9%.

Good post mate, take care and cheers.

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