If you’re a motorcycle enthusiast, you’re probably a fan of The Discovery Channel’s hit show American Chopper about the innovative and entertaining crew at OCC. Here’s the catch; the show has a huge following of people who aren’t motorcycle fanatics at all. So the question is, how’d they do that? How did they reach a market … Read more
Entrepreneurs rarely have a solid business plan. They fly blind and frequently jump into things they know very little about. That’s true. It’s also necessary. Entrepreneurship is Vision To be an entrepreneur, you have to take above-average risks. The risk comes from venturing into uncharted territory, and while sometimes that territory is only new to … Read more
Mentors are important. They can fast-track the learning curve with experience and insight that you just can’t get out of a textbook. But there’s some things they can’t teach you. Sometimes, you need an anti-mentor. An anti-mentor teaches you what NOT to do. They lead by example and so their lessons are very powerful. We’ve … Read more
Maybe your business is up against heavy competition. You’re not the biggest. Or the most well known. And you don’t have the cheapest prices. But you know that if people compared apples to apples, they’d see that you’re the best. And still, everywhere you look, the chips are stacked up against you. Every day you’re … Read more
It’s true, there’s no amount of work or investing that equals the earning potential of having your own business. But business is hard. And risky. And a lot of the worst stuff that happens will happen during the start-up. Not might happen. Will happen. One of the ways you can avoid all that bad stuff … Read more
You don’t get a second chance to make a first impression. There are a few different options for getting business cards on the cheap. A quick Google search will deliver a number of free business card offers. You can also buy those perforated sheets and print them out yourself, or get a fairly cheap deal … Read more
You might not think of the guy you see every Saturday morning with his shopping cart full of pop cans and beer bottles as an entrepreneur. But that’s exactly what he is. And while I haven’t seen any bottle collectors on the cover of Business 2.0 lately, that’s mostly due to a big lack of … Read more
Are you ready for it? Every product has a limited life cycle. That’s easy. But what happens when your entire industry changes? And where are you in the lifecycle of yours? The are a number of things that cause an industry to change. Some of the main factors are technology, globalization, and regulation. Any one … Read more
The music biz is a very competitive industry. For every great success story we hear about, there are plenty of failed attempts. But, that’s the same in every industry, and as with any venture you can jump into, it’s not about what you produce, but how well you sell it. A question I got a … Read more
You’ve just started your business or had a brilliant idea for one you want to start. After some research and planning, you’ve figured out what you need to setup and launch your business and you’ve got a list of things you need to purchase. Now throw that list away and read this. There are two … Read more