The very nature of being an entrepreneur means you’re taking a bit of a shot in the dark with your business idea. You’re blazing a new trail. Going where (hopefully) no one else has gone before.
But you can make your startup a whole lot easier by following someone else’s trail in the beginning.
You Gotta Be a Prince Before You Become King
In the end, it’s that new territory that you discover and conquer that will make you the king in your industry. But you’ve got to start somewhere, and the best place to start is to follow the current kings around and learn from them.
No matter what you’re selling; products, services, affiliate marketing … there are already people and companies out there making an absolute killing in the market. Some of them spend millions of dollars develping packaging that sells, ad copy that stops you in your tracks, and websites that convert into sales.
Take advantage of that.
You don’t want to follow just anyone around. Track the best. If you’re into real estate, pay attention to Donald Trump, not the local ReMax dude. If you’re into internet marketing, pay attention to Yahoo rather than the average A-list blogger.
Don’t simply copy them or rip them off blatantly. Dig into what they do and understand it. Test it. Learn and emulate.
It’s an education in sales psychology, language, graphic presentation. They’ve spent millions on your education. Are you gonna pass that up?
Start Rolling Before You Rock It
It’s true, you can’t become the king by following others. But your goal here is to just get the ball rolling. You’re using what’s already proven to work to get started and start generating some real success. As you go along, you’ll understand what works, what doesn’t, and why.
That’s some serious capital that you can parlay into blazing your own trail once you’ve built a solid foundation and some sustainable earnings.
And from there, the sky’s the limit.
“Only thing worse than watching a bad movie is being in one.”
~ Elvis Presley