Barack Obama’s email list is worth half a billion dollars. Do I have your attention yet?
Every business needs to have a web strategy, and every web strategy needs to incorporate list building and email marketing. If you don’t, you’re missing a massive opportunity to engage and interact with your users … and to sell, presell, upsell, cross sell, and turn one time customers into repeat customers. You need a list.
In fact, good list building and email marketing is responsible for the lion’s share of online profits made by many Fortune 500 companies, web-trepreneurs, and affiliate marketers. It’s extremely powerful. In fact “list marketing” is so powerful that it takes shape in many forms; telemarketing, fax marketing, and direct mail marketing as well as email marketing.
Isn’t it just spam? The difference between spam and good email marketing is this: permission. It’s permission-based marketing when you ask users to subscribe and give them the option not to. And when your users can unsubscribe at any time, quickly and easily. And when you provide great value that fulfills their expectations.
Then, it’s a trusted connection. And it can be the foundation to a multi-million dollar business.
So to help you put your list building and email marketing strategy together, here’s a … well, a list … of resources where you can find the tools, software solutions, and strategies for building your lists and launching your email marketing campaigns …