We’re going to travel back in time today … all the way back to 1968 and the release of the album “Beggars Banquet” by The Rolling Stones.
Why? To understand a little bit more about sales and marketing. You see, when something like a song becomes a classic, there’s a very good reason why. It’s because it strikes a chord with us. It tells a story. Imparts great knowledge.
It contains ideas that fit neatly into the collective consciousness.
Finding Success in Success
The formula goes like this: It takes a certain mindset to be successful (and The Rolling Stones have been very successful). And so, anything that comes out of a successful person’s mind has the great potential to create more success.
Knowing that, I’m going to take the first four lines of the song “Sympathy for the Devil”, and apply them to sales and marketing …