Whether you’re blogging for love or money, ultimately you want people to read what you write and you want your readership to grow. To help build your readership you need to be memorable. You have to build a brand.
And that brand is you. Yes, you.
There are a number of elements that go into building your blog brand. Here are a few:
- Your blog theme. If you can’t code or afford a custom theme for your blog, try to choose a theme that’s maybe a little less used than some of the ones that you see everywhere. You can’t stand out if you look like everybody else. Another thing you can do is change the color scheme of the theme you’re using and use your own custom picture in the header which is a good start. Then you can work on changing the whole look of the theme over time.
- Your topics. What are you writing about? This is a critical component of your blog brand. Content is king if you want readers to come and to come back. You can write about whatever is popular or you can write about what you know and are interested in. Go with the latter. Blog writing takes time and effort. If you’re jazzed about the things you’re writing about and you know something about the topic, that time and effort is reduced drastically. It’s easier. And your readers are going to pick up on your enthusiasm and enjoy reading the stuff you write.
- You. The first thing that people want to know when they read something they really like is ‘Who is this? Who wrote this? What’s this person all about?’ Put some time and effort into your ‘About’ page. And put up a picture. When people can attach a face and a personality to a brand, it helps cement the bond and makes a more human connection. You need to greet the people that come to your blog, and since they can’t just walk up and say hello, your bio and your picture has to do that for you.
The Zoomstart Greeter
I finally got around to putting my ugly mug on the about page. It might be stronger branding to put yourself in the header or the sidebar of your blog, but the about page works. Some people are shy and they don’t want to be known or seen. They just want to write their blog in anonymity. That’s fine, but it doesn’t help your brand. You have to be bold to build something big.
Feel free to rip my pic off the site and give me a Photoshop mohawk or whatever. Post it on your blog with a link to Zoomstart and if I’m amused enough, I just might link back to you!
Some Good About Pages
Here are some good about pages to check out to help you build your own: