Branding: A Free eBook To Help You Build Your Brand

Branding eBook

A few weeks ago, I conducted a little survey here to get some feedback on a topic for an eBook.

Branding stood out as a favorite. So branding it was. And branding it is.

And incidentally, part of building a great brand is testing it. And surveys are a good way to get the opinions you need to make good branding decisions and to make sure you’re on the right track.

Enough Talk … I Need The eBook!

Just subscribe to Zoomstart to get free updates and a link to download the book. You can subscribe to the RSS feed or to Email Updates and at the end of each blog post you recieve via RSS or Email is a link to download your copy of Zoomstart Branding!

Tell Me More. What’s In The Branding eBook?

First of all, what’s the catch? There is none. Cool, huh? Enjoy it, read it, print it out and wallpaper your wall with it. Email it along to someone you know. And check out the links in it; there are quite a few great blogs and sites in the resources section on the last page to help you think about and build your brand.

The Zoomstart Branding eBook is a step by step guide to building a brand. Here’s what I cover:

  1. How Branding Works. A brand has a job to do. Understanding what that job is really helps you focus on the elements of how great brands do what they do.
  2. Defining Your Brand. Before you build it, or rather as part of building it, you want to define what it’s all about. Step by step I walk through how it is that people will experience your brand.
  3. Designing Your Brand. Aha! Down to the nitty-gritty. The basic alements of a name and a logo, and just as important, a population. Yes, you need to populate it with people.
  4. Promoting Your Brand. If a tree falls in the woods, right? Again, the basics for you to explore along with some tools and ideas on how to do it.
  5. Resources. As I mentioned, there’s a page of categorized links to click on. This eBook is just the start of your brand building journey. I’m a firm believer in gathering ideas and information from many sources. Check ’em out.

So that’s what it’s all about. Enjoy.

Subscribe to Zoomstart RSS or Email Updates and get your free copy of Zoomstart Branding.


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  1. I just downloaded it, but haven’t read it yet. It looks like you did a super job putting it together! Anyway, I look forward to checking it out.

  2. Enjoy! And let me know how you like it.

  3. This looks really interesting – I have downloaded it and will give it a read tomorrow morning. What came first? Your free ebook or John Chow’s?!?

    – Martin Reed

  4. Hey Martin,

    Hope you like it. I don’t know which came first, but they’re completely different topics so there’s lots of eBook reading for people to do. I’ve been working on the Branding eBook in my spare time for the last month.

  5. Just downloaded it mate. I am traveling tonight, should make great reading in the flight. I am sure this ebook will be a worth read, there is a high element of sincerity on your site.

    Take care and cheers.

  6. That’s the great thing about laptops and eBooks Robin! You can take a whole library with you anywhere you go.

    I guess this means the Branding eBook has officially gone stratospheric! Enjoy your flight 🙂

  7. I’ll have to give it a read when I’m done with midterms and then finals!! Your E-Book is competing with John Chow’s!! :p


  8. Very good eBook. Really helpful for those who are new building their brands. Go ahead with branding to stand out in the crowd.

    Rajesh Shakya

  9. Hey Gregg,

    I compete with no one. I just play my own game 🙂
    And good luck on your tests … not something I can say I miss


    Glad you liked it. It’s good for noobie branders and experienced ones alike!

    I always like to have a few references lying around just to make sure I’m on track or to fuel a new direction … the more I learn, the more I realize I need to learn more.

  10. Now that is cool! 🙂
    I’ll be reading it soon that’s for sure! The first ebook from one of my favorite bloggers writers/authors! That just made my day!

  11. by the way Shane, check this out:

    maybe you already know about this blog, run by Yaro Starak from, but they’re looking for writers sometimes, so i thought i could send you the link, writing onthere (about branding of course) could get you more exposure, and get your name out there more 🙂 we can all use more exposure, so voila!

  12. Jon,

    I think you’ll like it. 🙂

    And thanks for the link. I’ve been by Small Business Branding briefly before. I’ll have to drop in there more often.

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  18. Thanks Myo,

    Much appreciated!

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  20. I downloaded and read your eBook today. Very well done. When can we expect more?

  21. MBI,

    There will be more eBooks in the future. Won’t be for a while, but that’s the great thing about blogs; there’s new stuff here every week!

    Thanks for dropping by

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  26. Hey Shane,

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  30. Brendan O'Neill

    July 12th, 2008
    at 5:24 pm

    well done!

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    December 26th, 2009
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