There’s a balance somewhere in between what works and what’s never been tried yet that always yields the best results. No matter what you’re doing.
On the one hand, success that’s repeatable is your best friend. On the other hand, someone else will always try something completely different and innovative that rockets past your process for success. And makes it not so amazing any more.
So wash, rinse, repeat is good. It’s just not the only way to approach everything you’re doing. There are three basic ways to work the things that work:
1. Wash, Rinse, Repeat
If it works, do it again! Over and over, so you can keep reaping the rewards. Easy enough. In fact, it’s the easiest way to create success. It’s formula. It’s autopilot. It’s a great way to not rock the boat when you’ve found a great way to do something.
But over time, the “washer-dryer” you’re using will wear out. And there’s always a new idea on how to do the same thing better. Faster. Cheaper.
The key to using wash, rinse, repeat effectively is to use it for a limited time.
2. Wash, Rinse, And Refine
When you start to build an awareness about what you’re doing, how you’re doing it, and what kind of results you get, you can start to refine the way you do it. This is probably the biggest and most widely used philosophy to keep success rolling along nicely.
It’s about incremental change. It’s about taking something that works and making it work a little better.
The beauty of wash, rinse, and refine is that if it doesn’t work, it’s not a huge loss. You can simply roll back to how you used to do things and make another change in a different direction.
It’s also scalable. Large companies practice wash, rinse, and refine and so do top athletes. Pretty much anybody who’s at the top of their game practices this to take success and move it forward steadily.
3. Break Out To Break Through
Every once in a while, somebody comes out of seemingly nowhere and suddenly they’re at the front of the pack. And this doesn’t happen through the process of wash, rinse … anything.
It happens by breaking the mold for what works. This is innovation. Imagination. It’s also speculation.
Breaking out and trying something completely new and different carries a certain risk. It’s not proven, so it might not work. Sometimes, not often but sometimes, breakthrough innovation yields the exact same measure of success as the old tried and true method of doing something.
But usually, if it works, the payoff is huge. The reason is … you’re first. You’ve taken the whole game to a new level and because what you’re doing is new, it’s newsworthy. Break out ideas put the spotlight on you and that light draws everyone towards it. Innovation is magnetic.
Practice A Little Of Each
Take some of your wash, rinse, repeat ideas and start refining them. Some stuff works great just the way it is, so leave some things as they are and focus on taking some of what you’re doing forward a notch.
And then make a commitment to push the envelope regularly. Take a certain amount of capital, a certain amount of time, energy, progress, and stability. And take a risk.
And then … wash, rinse, repeat.