I like to try different things and see what sticks.
Most marketing tactics don’t give you rapid viral results. Those little gems are always found sparingly, and a lot of times “going viral” just happens by chance … you reach a few key influencers and everything rockets up from there. Zoom!
The only way to force a campaign to go viral is to target key influencers with it. That’s easily done if you know them already. If they’re part of your network. Otherwise, like I said, you throw it out there, and hopefully a couple of influencers come across it.
But as long as your costs are not exhorbitant, lots of experimenting is always good. The more you do, the more you see what sticks, and the more influential people you add to your network along the way.
StumbleUpon has a really nice and easy advertising model. For 5 cents a click, 50 bucks will bring you 1000 people. And maybe more … I’ve had over 1200 of you swing by from Stumble Upon so far, and although the results didn’t match the “viralosity” that Collis achieved, I’m very happy with them.
The Results Of The Stumble
Increased daily traffic. Up about a 20% since the beginning of the week.
Increased RSS subscribers. Up 10% and growing.
It’s also given Zoomstart some exposure to a wider audience. I think the benefits of that are longer term which is what I like to see; strong, steady growth.
The Technorati Faves Train
What a crazy, brilliant idea.
I didn’t jump on board because I wasn’t sure it was my thing. And I was pretty busy writing other posts because my main focus is to write stuff that’s fit to be a Post of the Week.
The Results Of Missing The Train
Technorati Faves. It took me for a ride anyway. Faves have Jumped from 5 to over 50 and still climbing. This is something I’m going to pay regular attention to in the future. Want to get my attention? Add Zoomstart to your Technorati Faves.
Although Gary reports that he hasn’t seen a huge increase in traffic, I see this as something that adds more long term value as well. Potentially a lot of value. It’s just a matter of some key influencers coming across his status on the Technorati top faves list and loving his content.
Always Experiment With Your Marketing
One of the things I’ve wanted to do is add some free downloadables to Zoomstart. It’s something that I know works. So my first Ebook is something I’ll be working on over the next few weeks and I thank all of you for your input. It’s been invaluable.
Whether the Ebook goes viral or not, is not a concern. It’s one of many fronts to wage a campaign on and a diverse investment in different marketing strategies always works the best.
Experiment. Try something tried. And try something not yet tried.